Language Research in Marketing

Language Research in Marketing

Autor:
Ann Kronrod
Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behaviour and how language can express thoughts, emotions, and mental states in marketing contexts.
465,00 zł
Data wydania:
2022
Czas dostawy:
2 dni
Wydawnictwo:
Now Publishers
Liczba stron:
132
Forma publikacji:
książka w miękkiej oprawie
Język:
Angielski
Wydanie:
ISBN:
9781680839661
Kategorie:
Sprzedaż i marketing
Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behaviour and how language can express thoughts, emotions, and mental states in marketing contexts.