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Information Communication...

Information Communication Technologies and Globalization of

Author: D Rajagopal
Publishing date: 2009
Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. ""Information Communication Technologies and Globalization of Retailing Applications"" critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap. The bottom line of the book is to
509.25 zł
The Market Makers

The Market Makers

Author: Benjamin Senauer
Benjamin Senauer
Gary Hamilton
Misha Petrovic
Misha Petrovic
Publishing date: 2012
In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and production to markets and market-making.
179.01 zł