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1971 year - 2024 year

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0.00 zł - 20,627.00 zł

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Customer services

Breaking Through

Breaking Through

Author: Sandra Vandermerwe
Publishing date: 2004
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
132.30 zł
Customer Management Scorecard

Customer Management Scorecard

Author: Bryan Foss
Merlin Stone
Neil Woodcock
Publishing date: 2002
This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM
268.00 zł
Fast & Efficient...

Fast & Efficient Context-Aware Services

Author: Alex Galis
Alex Galis
Arto Tapani Juhola
Arto Tapani Juhola
Danny Raz
Danny Raz
Joan Serrat-Fernandez
Joan Serrat-Fernandez
Publishing date: 2006
Fast and Efficient Context-Aware Services gives a thorough explanation of the state-of-the-art in Context-Aware-Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context-aware applications and their use in 3rd generation services.
264.60 zł