Filter by
Filters

Publication date

1971 year - 2024 year

Author

In stock

Price

0.00 zł - 20,627.00 zł

Delivery time

2 days - 30 days

Publisher

Sales & marketing management

A Framework for Marketing...

A Framework for Marketing Management

Author: Kevin Keller
Kevin Lane Keller
Philip Kotler
Publishing date: 2015
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by
238.00 zł
Business-to-business Brand...

Business-to-business Brand Management

Publishing date: 2009
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
619.85 zł
Marketing Greatest Hits

Marketing Greatest Hits

Author: Kevin Duncan
Publishing date: 2010
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.
47.25 zł
Marketing Management

Marketing Management

Author: J.Paul Peter
James Donnelly
Jr, James Donnelly
Paul Peter
Publishing date: 2006
194.00 zł
Sales Management

Sales Management

Author: Pradip Mallik
Publishing date: 2011
Sales Management is a comprehensive textbook designed to meet the requirements of management students specializing in Marketing at post graduate level. It covers the entire arena of theoretical and practical aspects of sales management as a subject, and uses numerous industrial examples, exhibits, and illustrations for learning. The book is divided in 5 parts. The first part, Personal Selling, begins with an overview of the key concepts of personal selling with various approaches and strategies, and goes on to discuss the personal selling process in detail. The second part, Organization of Sales Force Functions, talks about managing the sales force and elucidates on sales organization and territory. Following this, the third part, Managing the sales team, starts
89.48 zł
Brilliant Marketing

Brilliant Marketing

Author: Richard Hall
Publishing date: 2016
Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns.   Brilliant outcomes: ·    Understand the ideas, actions, campaigns that make a real difference. ·    Get a complete marketing skill-set to seduce and inspire. ·    Be a master of strategy – from thinking to planning to execution.    
77.00 zł
Cultural Strategy

Cultural Strategy

Author: Douglas Cameron
Douglas Cameron
Douglas Holt
Douglas Holt
Publishing date: 2012
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
186.00 zł
Global Marketing Management

Global Marketing Management

Author: Kiefer Lee
Kiefer Lee
Steve Carter
Steve Carter
Publishing date: 2012
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
298.39 zł
Global Marketing plus...

Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition

Author: Mark Green
Warren Keegan
Publishing date: 2020
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.   For courses in global marketing. This package includes MyLab.   Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent
333.00 zł
Marketing Channels

Marketing Channels

Author: Dinesh Kumar
Publishing date: 2012
Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases. Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance
89.48 zł
Global Marketing, Global...

Global Marketing, Global Edition

Author: Mark Green
Warren Keegan
Publishing date: 2016
  For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.  Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real
329.00 zł
Marketing Management

Marketing Management

Author: Russell Winer
Publishing date: 2003
For upper-level undergraduate or MBA "core" courses in Marketing Management. This book is perfect for getting to the core concepts for any Marketing Management course, but particularly fitting for instructors who like to introduce cases and other source material. Unique and central to this book is the Marketing Strategy Framework, which is introduced in chapter two and continues throughout the rest of the book.
268.00 zł
Nature of Marketing

Nature of Marketing

Author: Chuck Brymer
Publishing date: 2008
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
147.00 zł
Services Marketing 2ed

Services Marketing 2ed

Author: Kim Harris
Steve Baron
Publishing date: 2002
This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.
404.00 zł