Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing

This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.

List of Contributors. EDITORIAL BOARD. Introduction: A Contextual and Resource-Integrative View of Value Creation. The Nature and Understanding of Value: A Service-Dominant Logic Perspective. An Exploration of Networks in Value Cocreation: A Service-Ecosystems View. Designing Business Models for Value Co-Creation. Service Systems as a Foundation for Resource Integration and Value Co-Creation. The Role of the Knowledgeable Customer in Business Network Learning, Value Creation, and Innovation. A Conceptual Framework for Analyzing Value-Creating Service Ecosystems: An Application to the Recorded-Music Market. An Integrative Framework of Value. Previous Volume Contents. Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing. Review of Marketing Research. Review of Marketing Research. Copyright page. List of Reviewers.