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Media, information & communication industries

Applications of Software...

Applications of Software Agent Technology in Health Care Dom

Author: A Moreno
Publishing date: 2003
This volume contains a collection of papers that provides a unique, novel and up-to-date overview of how software agents technology is being applied in very diverse problems in health care, ranging from community care to management of organ transplants. It also provides an introductory survey that highlights the main issues to be taken into account when deploying agents in the health care area. The intended audience includes graduate and postgraduate students specializing in artificial intelligence and researchers interested in the application of new technologies.
163.00 zł
Bollywood

Bollywood

Author: Rajinder Dudrah
Rajinder Kumar Dudrah
Publishing date: 2006
`Dudrah... successfully renews an interdisciplinary dialogue between cinema and sociology... Dudrah's book is a great reference for multi-disciplinary research... the book gives academic credence to Bollywood cinema' - The Tribune `A new book which gives an extraordinary insight into Bollywood' - Asian Voice `This book asks and answers some interesting questions about what exactly Bollywood is' - New India Express Why are people fascinated with Bollywood? What is the cultural significance of the films produced there? In recent years Bollywood - the popular Hindi cinema from Mumbai (formerly Bombay), India - has received widespread international attention in the global media. The book examines the reasons for this interest and provides an unrivalled guide
205.00 zł
Web3

Web3

Author: Alex Tapscott
Publishing date: 2023
An essential introduction and guide to navigating the next Internet revolution—everything from the metaverse and NFTs to DAOs, decentralized finance, and self-sovereign identity—from the co-author of the international bestseller Blockchain Revolution. The Web, and with it the Internet, are entering a new age.
144.00 zł
Converging Media Diverging...

Converging Media Diverging Politics

Author: David Skinner
Publishing date: 2005
What purpose does the news media serve in contemporary North American society? These essays explore the effects of media concentration in democratic systems, and also consider how corporate and technological convergence in the news industry in the US and Canada impacts journalism's expressed role as a medium of democratic communication.
117.60 zł
Culture Conglomerates

Culture Conglomerates

Author: William Kunz
Publishing date: 2006
Explains conglomeration and regulation in the film and television industries, covering its history as well as the contemporary scene. Useful as a supplement for a variety of media courses, this text includes synopses of key media regulations and policies, discussion questions, a glossary, and entertaining boxed features.
89.25 zł
Customer-centered...

Customer-centered Telecommunications Services Marketing

Author: Karen Strouse
Publishing date: 2004
In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully. Professionals gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps professionals become attuned to customer demand and present a service portfolio with a high
261.00 zł -75.52% 63.89 zł
  • -75.52%
Gender & the Digital Economy

Gender & the Digital Economy

Author: C Ng
Publishing date: 2005
In the discourse on information and communications technologies (ICTs), the focus has been on the, sometimes negative, relocation of jobs from the developed world. This book focuses, instead, on the positive aspects of the introduction of ICTs and shows how they can empower women and make a difference in today's uneven development process. It illustrates, with case studies from Argentina, Morocco, India, Malaysia and the Philippines, how economic empowerment can change the position of women within their families and workplaces. This book shows how to: - distinguish between liberal and neo-liberal theoretical paradigms while analyzing `informational capitalism'; - interrogate the silence and ambiguity among scholars and practitioners regarding gender equality,
163.00 zł
Guardian Dictionary of...

Guardian Dictionary of Publishing and Printing

Author: Bloomsbury Publishing
Publishing date: 2006
Includes over 8,000 words, expressions and terminology relating to the publishing and printing industries and allied trades. This book covers papermaking, ink, printing and binding machinery, bookselling, typesetting, desktop publishing and design, copyright, editing, commissioning, contracts, rights and electronic publishing.
57.75 zł
Merchants of Truth

Merchants of Truth

Author: Jill Abramson
Publishing date: 2020
The gripping and definitive in-the-room account of the revolution that has swept the news industry over the last decade and reshaped our world.The last decade has seen the News industry face unprecedented change. The sometimes-century old institutions which were once the bastions of truth have had their dominance eroded by vast innovations in viral technology and, as millennial appetites force the industry to choose between principles of objectivity and impartiality, the survivors must confront the horrifying cost of their success: sexual scandal, fake news, the election of President Trump and the shaking of democracy.Taking us behind the scenes at four media titans - BuzzFeed, VICE, The New York Times and The Washington Post - Abramson reveals the human drama behind
57.00 zł
Mac OS X Panther Unleashed

Mac OS X Panther Unleashed

Author: John Ray
William Ray
Publishing date: 2004
Often hailed as one of the most thorough, well-written books on the subject, Mac OS X Panther Unleashed is all you will ever need in order to learn the Mac OS X operating system and the BSD Unix underlying system. The new Mac OS X has added performance and interface enhancements, which further extends the capabilities of the underlying subsystem. Unleashed teaches you how to get the most out of your operating system by focusing on the subsystem. It will also show you how to deal with the most trouble-prone aspects of the user interface. Whether you're new to Mac OS X or you're a skilled user, as long as you're familiar with the basics of the Mac OS drag and drop and menu functions, Unleashed will be able to show you how to get the most out of your Mac operating system!
188.00 zł
Media Independence

Media Independence

Publishing date: 2018
Media independence is central to the organization, make-up, working practices and output of media systems across the globe. Often stemming from western notions of individual and political freedoms, independence has informed the development of media across a range of platforms: from the freedom of the press as the "fourth estate" and the rise of Hollywood's Independent studios and Independent television in Britain, through to the importance of "Indy" labels in music and gaming and the increasing importance of independence of voice in citizen journalism. Media independence for many, therefore, has come to mean working with freedom: from state control or interference, from monopoly, from market forces, as well as freedom to report, comment, create and document without
187.01 zł
Music Business and the...

Music Business and the Experience Economy

Publishing date: 2013
Music Business and the Experience Economy is the first book on the music business in Australasia from an academic perspective. In a cross-disciplinary approach, the contributions deal with a wide-range of topics concerning the production, distribution and consumption of music in the digital age. The interrelationship of legal, aesthetic and economic aspects in the production of music in Australasia is also highlighted as well as the emergence of new business models, the role of P2P file sharing, and the live music sector. In addition, the impact of the digital revolution on music experience and valuation, the role of music for tourism and for branding, and last but not least the developments of higher music education, are discussed from different perspectives.
409.00 zł
News Production

News Production

Author: David Machin
David Machin
Sarah Niblock
Sarah Niblock
Publishing date: 2006
Providing eight detailed ethnographies of eight different news production settings, this book bridges the gap between journalistic theory and practice in an invaluable real-life account of reporting in the context of contemporary newsrooms.
89.00 zł
Planning for Power Advertising

Planning for Power Advertising

Author: Anand Halve
Publishing date: 2005
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters an approach that brings alive the concepts within, and helps readers discover the theory in practice.For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a
72.00 zł
Reporting for the Media

Reporting for the Media

Author: Fred Fedler
John Bender
Lucinda Davenport
Michael Drager
Publishing date: 2004
This is a revision of a successful introduction to news writing and reporting. It introduces students to what reporters do - engage the world around them, generate story ideas, gather information, and write a story. This book is grounded in the basics: grammar, news writing style, traditional story structures, etc. It also addresses topics such as broadcast and convergence, taking into account the increasingly multimedia nature of journalism.
272.00 zł
Television and Public Policy

Television and Public Policy

Author: D Ward
Publishing date: 2007
Analyzes the state of television systems in a selected group of countries by exploring the political, economic, and technological factors that have shaped the sector in such a short span of time. Positioning the television sector within issues of media policy and the regulatory framework, this book questions what these trends mean for television.
160.65 zł
The Oxford Handbook of the...

The Oxford Handbook of the Digital Economy

Author: Joel Waldfogel
Martin Peitz
Martin Peitz
Publishing date: 2012
The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry.
634.19 zł