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1971 rok - 2024 rok

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0,00 zł - 20 627,00 zł

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2 dni - 30 dni

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Przemysł mediowy i informacyjny

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    • Jest 16 produktów.

    Applications of Software...

    Applications of Software Agent Technology in Health Care Dom

    Autor: A Moreno
    Data wydania: 2003
    This volume contains a collection of papers that provides a unique, novel and up-to-date overview of how software agents technology is being applied in very diverse problems in health care, ranging from community care to management of organ transplants. It also provides an introductory survey that highlights the main issues to be taken into account when deploying agents in the health care area. The intended audience includes graduate and postgraduate students specializing in artificial intelligence and researchers interested in the application of new technologies.
    163,00 zł
    • Nowy
    Bollywood

    Bollywood

    Autor: Rajinder Dudrah
    Rajinder Kumar Dudrah
    Data wydania: 2006
    `Dudrah... successfully renews an interdisciplinary dialogue between cinema and sociology... Dudrah's book is a great reference for multi-disciplinary research... the book gives academic credence to Bollywood cinema' - The Tribune `A new book which gives an extraordinary insight into Bollywood' - Asian Voice `This book asks and answers some interesting questions about what exactly Bollywood is' - New India Express Why are people fascinated with Bollywood? What is the cultural significance of the films produced there? In recent years Bollywood - the popular Hindi cinema from Mumbai (formerly Bombay), India - has received widespread international attention in the global media. The book examines the reasons for this interest and provides an unrivalled guide
    205,00 zł
    • Nowy
    Converging Media Diverging...

    Converging Media Diverging Politics

    Autor: David Skinner
    Data wydania: 2005
    What purpose does the news media serve in contemporary North American society? These essays explore the effects of media concentration in democratic systems, and also consider how corporate and technological convergence in the news industry in the US and Canada impacts journalism's expressed role as a medium of democratic communication.
    117,60 zł
    • Nowy
    Culture Conglomerates

    Culture Conglomerates

    Autor: William Kunz
    Data wydania: 2006
    Explains conglomeration and regulation in the film and television industries, covering its history as well as the contemporary scene. Useful as a supplement for a variety of media courses, this text includes synopses of key media regulations and policies, discussion questions, a glossary, and entertaining boxed features.
    89,25 zł
    • Nowy
    Customer-centered...

    Customer-centered Telecommunications Services Marketing

    Autor: Karen Strouse
    Data wydania: 2004
    In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully. Professionals gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps professionals become attuned to customer demand and present a service portfolio with a high
    261,00 zł -75,52% 63,89 zł
    • -75,52%
    • Nowy
    Gender & the Digital Economy

    Gender & the Digital Economy

    Autor: C Ng
    Data wydania: 2005
    In the discourse on information and communications technologies (ICTs), the focus has been on the, sometimes negative, relocation of jobs from the developed world. This book focuses, instead, on the positive aspects of the introduction of ICTs and shows how they can empower women and make a difference in today's uneven development process. It illustrates, with case studies from Argentina, Morocco, India, Malaysia and the Philippines, how economic empowerment can change the position of women within their families and workplaces. This book shows how to: - distinguish between liberal and neo-liberal theoretical paradigms while analyzing `informational capitalism'; - interrogate the silence and ambiguity among scholars and practitioners regarding gender equality,
    163,00 zł
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    Guardian Dictionary of...

    Guardian Dictionary of Publishing and Printing

    Autor: Bloomsbury Publishing
    Data wydania: 2006
    Includes over 8,000 words, expressions and terminology relating to the publishing and printing industries and allied trades. This book covers papermaking, ink, printing and binding machinery, bookselling, typesetting, desktop publishing and design, copyright, editing, commissioning, contracts, rights and electronic publishing.
    57,75 zł
    • Nowy
    Merchants of Truth

    Merchants of Truth

    Autor: Jill Abramson
    Data wydania: 2020
    The gripping and definitive in-the-room account of the revolution that has swept the news industry over the last decade and reshaped our world.The last decade has seen the News industry face unprecedented change. The sometimes-century old institutions which were once the bastions of truth have had their dominance eroded by vast innovations in viral technology and, as millennial appetites force the industry to choose between principles of objectivity and impartiality, the survivors must confront the horrifying cost of their success: sexual scandal, fake news, the election of President Trump and the shaking of democracy.Taking us behind the scenes at four media titans - BuzzFeed, VICE, The New York Times and The Washington Post - Abramson reveals the human drama behind
    57,00 zł
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    Mac OS X Panther Unleashed

    Mac OS X Panther Unleashed

    Autor: John Ray
    William Ray
    Data wydania: 2004
    Often hailed as one of the most thorough, well-written books on the subject, Mac OS X Panther Unleashed is all you will ever need in order to learn the Mac OS X operating system and the BSD Unix underlying system. The new Mac OS X has added performance and interface enhancements, which further extends the capabilities of the underlying subsystem. Unleashed teaches you how to get the most out of your operating system by focusing on the subsystem. It will also show you how to deal with the most trouble-prone aspects of the user interface. Whether you're new to Mac OS X or you're a skilled user, as long as you're familiar with the basics of the Mac OS drag and drop and menu functions, Unleashed will be able to show you how to get the most out of your Mac operating system!
    188,00 zł
    • Nowy
    Media Independence

    Media Independence

    Data wydania: 2018
    Media independence is central to the organization, make-up, working practices and output of media systems across the globe. Often stemming from western notions of individual and political freedoms, independence has informed the development of media across a range of platforms: from the freedom of the press as the "fourth estate" and the rise of Hollywood's Independent studios and Independent television in Britain, through to the importance of "Indy" labels in music and gaming and the increasing importance of independence of voice in citizen journalism. Media independence for many, therefore, has come to mean working with freedom: from state control or interference, from monopoly, from market forces, as well as freedom to report, comment, create and document without
    187,01 zł
    • Nowy
    Music Business and the...

    Music Business and the Experience Economy

    Data wydania: 2013
    Music Business and the Experience Economy is the first book on the music business in Australasia from an academic perspective. In a cross-disciplinary approach, the contributions deal with a wide-range of topics concerning the production, distribution and consumption of music in the digital age. The interrelationship of legal, aesthetic and economic aspects in the production of music in Australasia is also highlighted as well as the emergence of new business models, the role of P2P file sharing, and the live music sector. In addition, the impact of the digital revolution on music experience and valuation, the role of music for tourism and for branding, and last but not least the developments of higher music education, are discussed from different perspectives.
    409,00 zł
    • Nowy
    News Production

    News Production

    Autor: David Machin
    David Machin
    Sarah Niblock
    Sarah Niblock
    Data wydania: 2006
    Providing eight detailed ethnographies of eight different news production settings, this book bridges the gap between journalistic theory and practice in an invaluable real-life account of reporting in the context of contemporary newsrooms.
    89,00 zł
    • Nowy
    Planning for Power Advertising

    Planning for Power Advertising

    Autor: Anand Halve
    Data wydania: 2005
    This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters an approach that brings alive the concepts within, and helps readers discover the theory in practice.For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a
    72,00 zł
    • Nowy
    Reporting for the Media

    Reporting for the Media

    Autor: Fred Fedler
    John Bender
    Lucinda Davenport
    Michael Drager
    Data wydania: 2004
    This is a revision of a successful introduction to news writing and reporting. It introduces students to what reporters do - engage the world around them, generate story ideas, gather information, and write a story. This book is grounded in the basics: grammar, news writing style, traditional story structures, etc. It also addresses topics such as broadcast and convergence, taking into account the increasingly multimedia nature of journalism.
    272,00 zł
    • Nowy
    Television and Public Policy

    Television and Public Policy

    Autor: D Ward
    Data wydania: 2007
    Analyzes the state of television systems in a selected group of countries by exploring the political, economic, and technological factors that have shaped the sector in such a short span of time. Positioning the television sector within issues of media policy and the regulatory framework, this book questions what these trends mean for television.
    160,65 zł
    • Nowy
    The Oxford Handbook of the...

    The Oxford Handbook of the Digital Economy

    Autor: Joel Waldfogel
    Martin Peitz
    Martin Peitz
    Data wydania: 2012
    The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry.
    634,19 zł
    • Nowy