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1971 rok - 2024 rok

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Planning for Power Advertising

Planning for Power Advertising

Autor: Anand Halve
Data wydania: 2005
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters an approach that brings alive the concepts within, and helps readers discover the theory in practice.For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a
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