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    • Jest 146 produktów.

    18 Immutable Laws of...

    18 Immutable Laws of Corporate Reputation

    Autor: Ron Alsop
    Ronald Alsop
    Data wydania: 2004
    Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organisation, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including
    113,40 zł
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    A Framework for Marketing...

    A Framework for Marketing Management

    Autor: Kevin Keller
    Kevin Lane Keller
    Philip Kotler
    Data wydania: 2015
    For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by
    238,00 zł
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    Becoming a 3D CEO

    Becoming a 3D CEO

    Autor: Luis Alvarez Satorre
    Data wydania: 2018
    77,00 zł
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    Company Secretary's:...

    Company Secretary's: Desktop Guide

    Autor: Mason R.
    Roger Mason
    Data wydania: 2004
    A company secretary needs to understand the complex legislation and procedures that govern all aspects of the way a company is run. Roger Mason's guide offers clear and practical advice on current laws and best practice.
    5,00 zł
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    Counter Mentor Leadership

    Counter Mentor Leadership

    Autor: Kelly Riggs
    Robby Riggs
    Data wydania: 2020
    Successfully navigate the tensions between Millennials and Boomers in the workplace and thrive in the tech-driven age by becoming a CounterMentor leader.
    80,00 zł
    • Nowy
    Adding Value Through...

    Adding Value Through Information & Consultation

    Autor: Storey
    Data wydania: 2005
    The new edited text examines the implications for various stakeholders of the new EU Directive on Information and Consultation. As well as containing new and classic readings, it will also contain newly commissioned contributions by leading academic, employment, trade union and legal experts, analysing the value-added potential to be derived by the effective implementation of information and consultation procedures.
    142,80 zł
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    After Leadership

    After Leadership

    Data wydania: 2018
    After leadership imagines a brave new world where what leadership is and what we seek from it can be developed anew, rather than remaining bound up in the problematic traditions and preoccupations that characterise leadership studies today.
    590,00 zł
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    Applications of Management...

    Applications of Management Science: Volume 15

    Data wydania: 2012
    Applications of Management Science presents state-of-the-art studies in the application of management science to solve significant managerial decision-making problems. Volume 15 examines management science application to data envelopment analysis, efficiency and supply chain, quality multi-criteria and financial applications.
    464,10 zł
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    Art and Practice of...

    Art and Practice of Managing Projects

    Autor: Albert Hamilton
    Data wydania: 2010
    Offering a new perspective on project management, Art and Practice of Managing Projects brings together over 40 years of experience and research from industry leader Albert Hamilton. With advice that is easy to interpret and apply to your projects, this internationally relevant book provides the tools and techniques you need to increase effectiveness at all levels of your project team and to achieve your strategic goals. Structured into six parts, each containing a real-life case study, this book takes a systems approach to project management, guiding the reader through the key stages from initial idea to final completion.
    294,00 zł
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    Believe. Build. Become.

    Believe. Build. Become.

    Autor: Anna Jones
    Debbie Wosskow
    Jon Sopel
    Data wydania: 2019
    Based on the AllBright Academy courses created by entrepreneur Debbie Wosskow (OBE, Founder of Love Home Swap) and leading businesswoman Anna Jones (former CEO of Hearst), Believe. Debbie and Anna also reveal their own journeys to success - the gritty reality, the lessons learned and how they really got to the top.
    75,00 zł
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    Brilliant Marketing

    Brilliant Marketing

    Autor: Richard Hall
    Data wydania: 2016
    Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns.   Brilliant outcomes: ·    Understand the ideas, actions, campaigns that make a real difference. ·    Get a complete marketing skill-set to seduce and inspire. ·    Be a master of strategy – from thinking to planning to execution.    
    77,00 zł
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    Business Decision Making

    Business Decision Making

    Autor: Alan Baker
    Data wydania: 2019
    Originally published in 1981. Risk is a problem which all business decision makers have to cope with. The problem is not insurmountable, however, as there now exist well-established techniques for minimising risk and for calculating which of various available options is the optimal one to pursue. This book outlines and discusses these techniques and the theories behind them. Unlike many economic theories which only rarely have any practical applications, the techniques put forward in this book can be used by real businessmen to solve real business problems. The book concentrates on decision-making in two main areas: the allocation of a firm's resources and the selection of new investments; and the techniques and theories discussed fall into three broad groups:
    149,00 zł
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    Business-to-business Brand...

    Business-to-business Brand Management

    Data wydania: 2009
    Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
    619,85 zł
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    Change Manager

    Change Manager

    Autor: Tracey Torble
    Data wydania: 2019
    Change management is about the control of all changes that have an effect on the IT services and hence, the business of an organisation. This practical book describes the change manager role in depth including purpose, required skills and career progression. It also covers relevant tools, standards and frameworks.
    102,00 zł
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    Civil Corporation

    Civil Corporation

    Autor: Simon Zadek
    Data wydania: 2007
    Suitable for business professionals, management students and academics, activists and public servants, this book covers the issues of business in society.
    123,90 zł
    • Nowy
    Civil Corporation

    Civil Corporation

    Autor: Simon Zadek
    Data wydania: 2001
    Arguing that corporate citizensip emerges from the New Economy dynamics, the author explores how far business can and should improve their social and environmental performance, and relates it to learning, knowledge and innovation
    100,80 zł
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    Competence Perspectives in...

    Competence Perspectives in Managing Internal Processes

    Autor: Ron Sanchez
    Data wydania: 2005
    A collection of papers which explore the dynamic, systemic, cognitive, and holistic aspects of internal processes. It presents both theoretical developments and empirical research based on a variety of case studies and other research in diverse industrial and geographical contexts.
    425,00 zł
    • Nowy
    Competitive People Strategy

    Competitive People Strategy

    Autor: Kevin Green
    Data wydania: 2019
    Identify and attract the people with the skills your organization needs to meet its business goals and keep these employees engaged to avoid them taking their expertise to your competitors.
    160,00 zł
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    Coping with Continuous...

    Coping with Continuous Change in the Business Environment

    Autor: Antonie Botha
    Derrick Kourie
    Retha Snyman
    Data wydania: 2008
    Aimed at knowledge management professionals and students in the field of knowledge management, information science, information systems and software engineering, the book provides answers to the 'what-is' and 'why-is' questions with regard to knowledge management. It investigates the concepts and elements, the drivers, and challenges involved in knowledge management. In the second part of the book the 'how' and 'with-what' characteristics of knowledge management are covered. Although knowledge management is primarily concerned with non-technical issues, this book concentrates on the technical issues and challenges. A new technology framework for knowledge management is proposed to position and relate the different knowledge management technologies as well as the two
    249,90 zł
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    Corporate Financial Management

    Corporate Financial Management

    Autor: Douglas Emery
    John Finnerty
    John Stowe
    Data wydania: 2003
    MBA and intermediate undergraduate-level corporate finance or financial management courses. The authors different points of view offers students the benefits of a researcher, a practitioner, and an effective classroom instructor and, thus, is designed to help students develop financial intuition and make better decisions. It modernizes the teaching of finance by integrating the major developments made in finance in the last twenty years, such as options, agency theory and new research about the impact of asymmetric information. The organization weaves new material into the numerous examples and the traditional presentations. This edition reflects changes within the corporate world and the issues students encounter today.
    215,00 zł
    • Nowy
    Courage

    Courage

    Autor: Diane Elliott-Lee
    Gus Lee
    Data wydania: 2006
    In Courage, Gus Lee captures the essential component of leadership in measurable behaviors. Using actual stories from Whirlpool, Kaiser Permanente, IntegWare, WorldCom and other organizations, Lee shows how highly successful executives face and overcome their fears to develop moral intelligence.
    104,00 zł
    • Nowy