Filtruj wg
Filtruj według

Data wydania

1971 rok - 2024 rok

Autor

Dostępność

Cena

0,00 zł - 20 627,00 zł

Czas dostawy

2 dni - 30 dni

Wydawnictwo

Badania marketingowe

Filtruj wg
Sortuj wg:
  • Cena, malejąco
  • Cena, rosnąco
  • Trafność
  • Nazwa, Z do A
  • Nazwa, A do Z

    • Jest 5 produktów.

    Market Research Toolbox

    Market Research Toolbox

    Autor: Edward McQuarrie
    Data wydania: 2005
    An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. Next, McQuarrie discusses
    163,00 zł
    • Nowy
    Marketing Research, 6th...

    Marketing Research, 6th Edition

    Autor: Dan Nunan
    David Birks
    Naresh Malhotra
    Data wydania: 2020
    For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research.   Understand theory and application of marketing research in a European context   Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points.    This book supports both qualitative and quantitative research methods
    315,00 zł
    • Nowy
    The Influence of Values on...

    The Influence of Values on Consumer Behaviour

    Autor: Erik Kostelijk
    Erik Kostelijk
    Data wydania: 2018
    This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
    187,01 zł
    • Nowy
    Rise of the Chinese...

    Rise of the Chinese Consumer Theory

    Autor: J.G. Garner
    J Gerner
    Jonathan Garner
    Data wydania: 2005
    In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18 per cent compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending. In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass
    124,95 zł
    • Nowy
    The Routledge Companion to...

    The Routledge Companion to Ethnic Marketing

    Data wydania: 2019
    The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing's thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to m
    213,00 zł
    • Nowy