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1971 rok - 2024 rok

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    • Jest 5 produktów.

    Contemporary Advertising

    Contemporary Advertising

    Autor: William Arens
    Data wydania: 2005
    "Contemporary Advertising, 10/e" is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
    198,45 zł
    • Nowy
    Essentials of Contemporary...

    Essentials of Contemporary Advertising

    Autor: David Schaefer
    William Arens
    Data wydania: 2008
    Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
    183,75 zł
    • Nowy
    Pick Me Breaking into...

    Pick Me Breaking into Advertising

    Autor: Janet Kestin
    Nancy Vonk
    Data wydania: 2005
    Advertising is a fantastic industry, but actually getting a job is difficult. This guide shows you how to land a job and how to thrive once you're in and the pressure is on.
    65,10 zł
    • Nowy
    Strategic Advertising...

    Strategic Advertising Management

    Autor: Larry Percy
    Richard Rosenbaum-Elliott
    Data wydania: 2012
    Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides
    218,81 zł
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    This is Advertising

    This is Advertising

    Autor: Eliza Williams
    Data wydania: 2010
    This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. It provides a useful, informative guide to some of the latest developments in the field today. The book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each contains a series of case studies presented through a short text, illustrations and captions. An overall introduction to the book and to each section offer an overview of the subject by the author. Ten interviews by a selection of leading advertising figures provide a number of different perspectives, as well as various feature quotes throughout. The book is
    131,25 zł
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