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Data wydania

1971 rok - 2024 rok

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0,00 zł - 20 627,00 zł

Czas dostawy

2 dni - 30 dni

Wydawnictwo

Public relations

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    • Jest 6 produktów.

    Cutlip and Center's...

    Cutlip and Center's Effective Public Relations

    Autor: Bey-Ling Sha
    Glen Broom
    Data wydania: 2012
    For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve
    316,00 zł
    • Nowy
    Political Reputation...

    Political Reputation Management

    Autor: Christian Schnee
    Data wydania: 2019
    It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and
    198,00 zł
    • Nowy
    Practice of Public Relations

    Practice of Public Relations

    Autor: Fraser Seitel
    Data wydania: 2003
    For courses in Introduction to Public Relations and Public Relations Practice, offered by Communications, Marketing, or Journalism departments. Unlike other PR texts that steer clear of high profile real-life cases, the ethical challenges, the "how to" counsel, and the public relations conundrums that encourage students to think, this up-to-the-minute book prepares students to deal with a full range of situations-and to arrive at effective, ethical solutions. This is an "in-your-face" textbook for an "in-your-face" profession.
    344,40 zł
    • Nowy
    Public Interest Communication

    Public Interest Communication

    Data wydania: 2018
    Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication
    582,00 zł
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    Public Relations, Branding...

    Public Relations, Branding and Authenticity

    Autor: Sian Rees
    Data wydania: 2020
    Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
    645,00 zł
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    The Apology Impulse

    The Apology Impulse

    Autor: Cary Cooper
    Sean O'Meara
    Data wydania: 2019
    Discover how we became addicted to apologies without really saying sorry, understand when and how to make meaningful amends and why respectfully holding your ground makes you better at being sorry.
    78,00 zł
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