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    • Jest 416 produktów.

    18 Immutable Laws of...

    18 Immutable Laws of Corporate Reputation

    Autor: Ron Alsop
    Ronald Alsop
    Data wydania: 2004
    Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organisation, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including
    113,40 zł
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    25 Need-to-Know MBA Models

    25 Need-to-Know MBA Models

    Autor: Julian Birkinshaw
    Ken Mark
    Kenn Mark
    Data wydania: 2017
    25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead. Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips. Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? Includes 10 handy dos and don’ts of using MBA models With indispensable
    77,00 zł
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    Becoming a 3D CEO

    Becoming a 3D CEO

    Autor: Luis Alvarez Satorre
    Data wydania: 2018
    77,00 zł
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    A Comprehensive Guide to...

    A Comprehensive Guide to Mergers & Acquisitions

    Autor: Christina Oberg
    Shlomo Tarba
    Shlomo Yedidia Tarba
    Yaakov Weber
    Data wydania: 2017
    Leverage today's most complete and practical framework for driving superior business value from mergers and acquisitions -- both domestic and international. A Comprehensive Guide to Mergers and Acquisitions Management focuses on critical success factors across every stage of the process, including planning, screening, negotiation, due diligence, transition management structures, post-merger integration, leadership and trust, cultural integration, HR practices, control, monitoring, and more. Authored by Yaakov Weber, an international expert in M&A management, strategic alliances, and strategic management, this book's uniquely interdisciplinary approach fully addresses both operational and cultural requirements, supporting participants in every role. Replete with
    248,00 zł
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    A Six Sigma Approach to...

    A Six Sigma Approach to Sustainability

    Autor: Andrea Hoffmeier
    Andrea Hoffmeier
    Holly Duckworth
    Data wydania: 2019
    The book explains and demonstrates the meaning of CISR® - continual improvement for social responsibility - and illustrates the rigorous six-step SOFAIR methodology with many examples. Based on decades of experience, the book explains how existing organizational continual improvement efforts can be adapted to also focus on sustainability.
    347,00 zł
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    Branding Unbound

    Branding Unbound

    Autor: Rick Mathieson
    Data wydania: 2005
    Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convinience, but the technologies behind them are also powerful tools for major cutting-edge marketing.
    83,00 zł
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    A Framework for Marketing...

    A Framework for Marketing Management

    Autor: Kevin Keller
    Kevin Lane Keller
    Philip Kotler
    Data wydania: 2015
    For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by
    238,00 zł
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    Adding Value Through...

    Adding Value Through Information & Consultation

    Autor: Storey
    Data wydania: 2005
    The new edited text examines the implications for various stakeholders of the new EU Directive on Information and Consultation. As well as containing new and classic readings, it will also contain newly commissioned contributions by leading academic, employment, trade union and legal experts, analysing the value-added potential to be derived by the effective implementation of information and consultation procedures.
    142,80 zł
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    Advances in Accounting...

    Advances in Accounting Behavioral Research

    Data wydania: 2009
    Examines the roles of organizational justice and trust in management control system. This title explores whether qualitative information contained in annual reports contains potential fraud risk indicators. It includes the findings that suggest that deception can be detected by analyzing management's discussion and analysis.
    428,69 zł
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    After Leadership

    After Leadership

    Data wydania: 2018
    After leadership imagines a brave new world where what leadership is and what we seek from it can be developed anew, rather than remaining bound up in the problematic traditions and preoccupations that characterise leadership studies today.
    590,00 zł
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    Annotated Timeline of...

    Annotated Timeline of Operations Research

    Autor: Arjang Assad
    Saul Gass
    Data wydania: 2005
    An Annotated Timeline of Operations Research: An Informal History recounts the evolution of Operations Research (OR) as a new science - the science of decision making. Arising from the urgent operational issues of World War II, the philosophy and methodology of OR has permeated the resolution of decision problems in business, industry, and government. The Timeline chronicles the history of OR in the form of self-contained, expository entries. Each entry presents a concise explanation of the events and people under discussion, and provides key sources where further relevant information can be obtained. In addition, books and papers that have influenced the development of OR or helped to educate the first generations of OR academics and practitioners are cited throughout
    404,00 zł
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    Apples Insights & Mad...

    Apples Insights & Mad Inventors

    Autor: Jeremy Bullmore
    Jeremy J.D. Bullmore
    Data wydania: 2006
    In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career
    93,00 zł
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    Applications of Management...

    Applications of Management Science: Volume 15

    Data wydania: 2012
    Applications of Management Science presents state-of-the-art studies in the application of management science to solve significant managerial decision-making problems. Volume 15 examines management science application to data envelopment analysis, efficiency and supply chain, quality multi-criteria and financial applications.
    464,10 zł
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    Art and Practice of...

    Art and Practice of Managing Projects

    Autor: Albert Hamilton
    Data wydania: 2010
    Offering a new perspective on project management, Art and Practice of Managing Projects brings together over 40 years of experience and research from industry leader Albert Hamilton. With advice that is easy to interpret and apply to your projects, this internationally relevant book provides the tools and techniques you need to increase effectiveness at all levels of your project team and to achieve your strategic goals. Structured into six parts, each containing a real-life case study, this book takes a systems approach to project management, guiding the reader through the key stages from initial idea to final completion.
    294,00 zł
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    Autopoiesis in Organization...

    Autopoiesis in Organization Theory and Practice

    Autor: Rodrigo Magalhaes
    Ron Sanchez
    Data wydania: 2009
    Considers the potential of autopoiesis theory to provide an alternate unifying framework for the study of organizations as systems and of organizational phenomena as emergent phenomena. This title includes papers that integrate open systems theory with the pioneering work of Maturana and Varela (1980, 1992) on autopoiesis in biological systems.
    507,96 zł
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    Believe. Build. Become.

    Believe. Build. Become.

    Autor: Anna Jones
    Debbie Wosskow
    Jon Sopel
    Data wydania: 2019
    Based on the AllBright Academy courses created by entrepreneur Debbie Wosskow (OBE, Founder of Love Home Swap) and leading businesswoman Anna Jones (former CEO of Hearst), Believe. Debbie and Anna also reveal their own journeys to success - the gritty reality, the lessons learned and how they really got to the top.
    75,00 zł
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    Better Business, Global...

    Better Business, Global Edition

    Autor: Kendall Martin
    Mary Anne Poatsy
    Mary Poatsy
    Michael Solomon
    Data wydania: 2017
    For courses in introductory business. Conversational, question and answer approach to contemporary business Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better
    302,00 zł
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    Be Decisive - Now!

    Be Decisive - Now!

    Autor: Jos Van Rozen
    Jos van Rozen
    Data wydania: 2016
    Discover how to Be Decisive - Now!   This 2-in-1 guide is designed to help you become a more effective decision maker in an instant, whilst giving you the deeper knowledge to ensure long-lasting results.   With the unique 2-in-1 approach, you can learn your way. Use the seven Speed Read tips immediately, then take your time exploring the Big Picture chapters.   ·    Make the right decisions quickly and effectively ·    Understand the problem properly and work out your priorities ·    Ensure your decision is the right one and avoid the common mistakes ·    Know the value of risk planning and how to do it successfully ·    Look back to learn lessons on better decisions next time   As an
    66,00 zł
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    Being Agile in Business

    Being Agile in Business

    Autor: Belinda Waldock
    Data wydania: 2015
    Agile and lean aren’t just business buzzwords – they’re the fast and efficient methodologies you need to change the way you work – for good.   Work faster, think clearer and improve your agility, both professionally and personally, with a suite of powerful tools that will introduce you to the essential skills and mindsets of agile and lean and quickly encourage you to start thinking differently.   Ă?  Get up to speed: learn all about agile and lean and how they can work for you Ă?  Stop wasting time: think smart, act fast, be adaptable and get more done Ă?  Be efficient: spot opportunities, maximise your resources and blast through barriers Ă?  Get results:  maximise quality and value and turn your ideas into reality  
    67,00 zł
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    Blueprint to a Billion

    Blueprint to a Billion

    Autor: David Thomson
    Data wydania: 2006
    Praise for BLUEPRINT TO A BILLION "A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company. " --Howard Lester, Chairman, Williams--Sonoma, Inc. "If you dream about growing your business to a billion, this is a fascinating down--to--earth study that you must read.
    104,00 zł
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    Brand Bubble

    Brand Bubble

    Autor: Edward Lebar
    John Gerzema
    P Stringham
    Data wydania: 2008
    How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they
    99,75 zł
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    Brand Strength

    Brand Strength

    Autor: Martin Walser
    Data wydania: 2004
    Recent years have seen an ever increasing interest in the phenomenon of brands. A great number of books and articles have been published focusing on as various subjects as brand value, brand meaning, brand awareness or brand communities. Despite the numerous and widely different approaches to brand research and management, there seems to be general agreement on one point: strong brands are a major asset to any business firm. The questions what constitutes a strong brand and how brand strength is to be measured, however, has stirred a hefty discussion in literature. With his research work presented in this book, Martin Walser has made a very interesting contribution to this discussion. Based on a description of the history of branding and the functions of brands in
    15,00 zł
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    Brandchild

    Brandchild

    Autor: Martin Lindstrom
    Patricia Seybold
    Data wydania: 2004
    Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
    121,00 zł
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