Pick Me Breaking into Advertising

Advertising is a fantastic industry, but actually getting a job is difficult. This guide shows you how to land a job and how to thrive once you're in and the pressure is on.

Foreword: Rick Boyko. Preface. Acknowledgments. Introduction: The View from Down Here: Ignacio Oreamuno. PART I: BREAKING INTO ADVERTISING. 1. Was I really Put on This Earth to Do Ads? 2. School Daze. 3. What's a GoodA Ad, Anyway? 4. Portfolio Preparation: Like Giving Birth, Only More Painful. 5. Getting a Job in This Lifetime: It Can be Done. 6. Internships: Purgatory, Rip-Off, or Free Education? 7. What Place Is Right For Me? PART II: YOU'RE THEA CHOSEN ONE. NOW WHAT? 8. Money-Not That You Care About that. 9. Fear and Self-Loathing: Snap Out of It. 10. Brainstorming Techniques (You're Going to Need Them). 11. Awards. Yes, They Matter. How the Judges Decide. 12. Boss Problems: Try Not to Kill Him. Or Sleep with Him. 13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun? 14. Copywriting. 15. Art Direction. 16. Account Executives: They're People, Too. 17. Identity Crisis. 18. Am I in theA Wrong Place? 19. Ethics in Advertising: Not Necessarily an Oxymoron. 20. CD Life (Be careful what You Wish For). 21. Women: The Vanishing Act. 22. Age(ism): Is 39 the New 65? 23. Staying Sane in an Insane Business. 24. Miscellaneous: The Best Chapter ofA Any Book. 25. Strangest Questions: Maybe Even better than Miscellaneous. PART III: BUT WAIT, THERE'S MORE! THE GURUS SHARE YEARS OF COLLECTIVE WISDOM, AND EMBARRASSING PHOTOS. 26. what I Know Now That I Wish I'd Known Then. 27. What I Look for in a Junior. 28. A Century Ago, We Were Juniors, Too. Appendix: The Inspiration Grab Bag. Index.