Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organisation, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including
Autor:Doug Bowman
Ernst Kruijff
Ivan Poupyrev
Joseph, Jr. LaViola
Joseph LaViola
Ryan McMahan
Data wydania:2017
From video games to mobile augmented reality, 3D interaction is everywhere. But simply choosing to use 3D input or 3D displays isn't enough: 3D user interfaces (3D UIs) must be carefully designed for optimal user experience. 3D User Interfaces: Theory and Practice, Second Edition is today's most comprehensive primary reference to building outstanding 3D UIs. Four pioneers in 3D user interface research and practice have extensively expanded and updated this book, making it today's definitive source for all things related to state-of-the-art 3D interaction. This edition goes far beyond VR, covering the full spectrum of emerging applications for 3D UIs, and presenting an extraordinary array of pioneering techniques and technologies. The authors combine theoretical
“The current environment of zero-cost money, concentrated bank power, and anaemic productive growth has coalesced not by accident or economic cycle but by wilful choice. Das warns that without significant change, the only possible future holds dire consequences for all but an elite few. His tone is as urgent as the problem. All central bankers, politicians, and citizens should heed his words.” Nomi Prins, author of Other People’s Money and All the Presidents’ Bankers “Written with passion and insight, and laden with facts, the book provides a clear explanation of the economic, social, and political issues that lie ahead, and the difficulty in solving them.” Jon Markman, Forbes columnist and president and publisher of Markman Capital
Leverage today's most complete and practical framework for driving superior business value from mergers and acquisitions -- both domestic and international. A Comprehensive Guide to Mergers and Acquisitions Management focuses on critical success factors across every stage of the process, including planning, screening, negotiation, due diligence, transition management structures, post-merger integration, leadership and trust, cultural integration, HR practices, control, monitoring, and more. Authored by Yaakov Weber, an international expert in M&A management, strategic alliances, and strategic management, this book's uniquely interdisciplinary approach fully addresses both operational and cultural requirements, supporting participants in every role. Replete with
Autor:Kevin Keller
Kevin Lane Keller
Philip Kotler
Data wydania:2015
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by
A History of Ireland explores the story of Ireland from the 12th century to the present day. This new edition has been revised, updated and expanded to take into account the latest scholarship and major recent political, economic, social, and cultural events.
Historical Narrative Offers Introduction to Romanticism by Placing Key Figures in Overall Social Context
Going beyond the general literary survey, A History of Romantic Literature examines the literatures of sensibility and intensity as well as the aesthetic dimensions of horror and terror, sublimity and ecstasy, by providing a richly integrated account of shared themes, interests, innovations, rivalries and disputes among the writers of the late eighteenth and early nineteenth centuries.
Drawing from the assemblage theory, Prof. Burwick maintains that the literature of the period is inseparable from prevailing economic conditions and ongoing political and religious turmoil, as well as developments in physics, astronomy, music and art. Thus, rather than deal with
A representative to the US Centennial in Philadelphia, Li Gui went on to style himself as the first Chinese official to circle the globe, and his travel diary offers a fascinating window into the Chinese view of the West in the late 19th century.
Focuses on the clinical management of alcoholic liver disease. This book reviews on the following topics: Prevalence and Natural History of ALD; Alcohol Metabolism; Immunology in ALD; Histological Findings in ALD; Diagnosis and Management of Alcoholic Hepatitis; Management of Alcohol Abuse; and Long Term Management of Alcoholic Liver Disease.
Using Continuous Delivery, you can bring software into production more rapidly, with greater reliability. A Practical Guide to Continuous Delivery is a 100% practical guide to building Continuous Delivery pipelines that automate rollouts, improve reproducibility, and dramatically reduce risk. Eberhard Wolff introduces a proven Continuous Delivery technology stack, including Docker, Chef, Vagrant, Jenkins, Graphite, the ELK stack, JBehave, and Gatling. He guides you through applying these technologies throughout build, continuous integration, load testing, acceptance testing, and monitoring. Wolff’s start-to-finish example projects offer the basis for your own experimentation, pilot programs, and full-fledged deployments. A Practical Guide to Continuous
A comprehensive and accessible textbook which explores the traditions and beliefs of the world's living religions - the fully updated and revised new edition
The World Religions Reader is an inclusive, student-friendly examination of the history, teaching, practices, and appeal of the world's major religions. Covering both the fundamentals and complexities of each religious tradition, this popular textbook brings together significant texts from scriptures and scholars, as well as writings from philosophers and other significant thinkers throughout history. Students are provided with an introduction and overview of the tradition, taken through its primary texts, and presented with a text which seeks to persuade the student of the tradition's merits.
This new edition
Now in its Second Edition, "The ABSITE Review" is one of the most popular study guides for the American Board of Surgery In-Training Examination (ABSITE), which residents in general surgery must take each year and residents going into surgical subspecialties must take during the year of their general surgery training. This easy-to-use book presents concise, digestible chunks of information in lists and outlines that facilitate quick memorization. Every component of the exam is covered - basic science and clinical knowledge in all areas tested. This edition incorporates common decision-making algorithms and covers the material that has appeared in the most recent exams.
Organized around the structure of the C++ programming language, Absolute C++, Third Edition, benefits C++ students of all levels with its comprehensive coverage and accessible style. Best-selling author Walt Savitch presents concepts and techniques in a clear, concise manner using understandable language and code enhanced by a suite of pedagogical tools. Additional end-of-chapter problems and new coverage of important data structures topics makes Absolute C++ more useful for C++ courses than ever before.
Microsoft's Visual C++ 2005 express compiler can be ordered with this text. For ordering information contact your local sales representative, or send an email to [email protected].
For courses in computer programming for business and engineering. This package includes MyProgrammingLab™ Introduction and Advancement in C++ Programming Absolute C++ is a comprehensive introduction to the C++ programming language. The text is organized around the specific use of C++, providing students with an opportunity to master the language completely. Adaptable to a wide range of users, the text is appropriate for beginner to advanced programmers familiar with the C++ language. The Sixth Edition covers everything from basic syntax to more advanced topics, such as polymorphism, exception handling, and the Standard Template Library, making it ideal for both beginner and intermediate students. Updated to reflect the most recent changes in the C++
For courses in computer programming and engineering. Beginner to Intermediate Programming in Java This book is designed to serve as a textbook and reference for programming in the Java language. Although it does include programming techniques, it is organised around the features of the Java language rather than any particular curriculum of programming techniques. The main audience is undergraduate students who have not had extensive programming experience with the Java language. The introductory chapters are written at a level that is accessible to beginners, while the boxed sections of those chapters serve to quickly introduce more experienced programmers to basic Java syntax. Later chapters are still designed to be accessible, but are written at a level suitable for
In this wonderfully cohesive set of sharp and witty essays, Paul Krugman tackles bad economic ideas from across the political spectrum. In plain English, he enlightens us on the Asian crisis, corporate downsizing, and the globalization of the American economy, among other topics. The writing here brilliantly combines the acerbic style and clever analysis that has made Krugman famous. Imagine declaring New York its own country and you get a better picture of our trade balance with China and Hong Kong. Try reducing the economy to the production of hot dogs and buns and you'll understand why common beliefs about the impact of production efficiency on labor demand are wrong. This is a collection that will amuse, provoke, and enlighten, in classic Paul Krugman style. "[Paul
This package includes a physical copy of Accounting and Finance for Business, 1st edition by Geoff Black as well as access to the eText and MyAccountingLab. To access the eText and MyAccountingLab you need a course ID from your instructor. Accounting and Finance for Business provides a comprehensive coverage for those who are coming to the subject of accounting and finance for the first time, at either undergraduate or postgraduate level. With many case studies using real-life companies across a range of industries and countries, the text brings the subject to life by applying theory to practice wherever possible. The authors have adopted a very clear writing style – avoiding jargon wherever possible – and the many illustrations serve to make
A collection of essays from leading Canadian and international scholars that critically examines cultural citizenship, cultural indicators, and governance in the context of evolving cultural practices and cultural policy-making.
For undergraduate or graduate courses in AIS.
Following a Business Process Approach, this book stresses information, communication, and networking technology within the context of business processes and internal control structure. Can be packaged with Peachtree Software and the Getting Started Series.
Soybeans are widely grown for use in food, animal feed and other products such as biodiesel. The first of this two-volume collections reviews advances in understanding of soybean physiology and genetics as well as breeding and more efficient methods of cultivation.
Focuses on activins and inhibins. This title is suitable for endocrinologists, biochemists, nutritionists, pharmacologists, cell biologists, and molecular biologists, and for others who are interested in the structure and function of biologically active molecules like hormones and vitamins.
