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A Framework for Marketing...

A Framework for Marketing Management

Author: Kevin Keller
Kevin Lane Keller
Philip Kotler
Publishing date: 2015
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by
238.00 zł
Adding Value Through...

Adding Value Through Information & Consultation

Author: Storey
Publishing date: 2005
The new edited text examines the implications for various stakeholders of the new EU Directive on Information and Consultation. As well as containing new and classic readings, it will also contain newly commissioned contributions by leading academic, employment, trade union and legal experts, analysing the value-added potential to be derived by the effective implementation of information and consultation procedures.
142.80 zł
Fair Talk

Fair Talk

Author: Angela Lane
Sergey Gorbatov
Publishing date: 2019
The ratings economy is here - it's time to get onboard with feedback.
66.00 zł
Brilliant Marketing

Brilliant Marketing

Author: Richard Hall
Publishing date: 2016
Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns.   Brilliant outcomes: ·    Understand the ideas, actions, campaigns that make a real difference. ·    Get a complete marketing skill-set to seduce and inspire. ·    Be a master of strategy – from thinking to planning to execution.    
77.00 zł
Business-to-business Brand...

Business-to-business Brand Management

Publishing date: 2009
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
619.85 zł
Competence Perspectives in...

Competence Perspectives in Managing Internal Processes

Author: Ron Sanchez
Publishing date: 2005
A collection of papers which explore the dynamic, systemic, cognitive, and holistic aspects of internal processes. It presents both theoretical developments and empirical research based on a variety of case studies and other research in diverse industrial and geographical contexts.
425.00 zł
Competitive People Strategy

Competitive People Strategy

Author: Kevin Green
Publishing date: 2019
Identify and attract the people with the skills your organization needs to meet its business goals and keep these employees engaged to avoid them taking their expertise to your competitors.
160.00 zł
Corporate Financial Management

Corporate Financial Management

Author: Douglas Emery
John Finnerty
John Stowe
Publishing date: 2003
MBA and intermediate undergraduate-level corporate finance or financial management courses. The authors different points of view offers students the benefits of a researcher, a practitioner, and an effective classroom instructor and, thus, is designed to help students develop financial intuition and make better decisions. It modernizes the teaching of finance by integrating the major developments made in finance in the last twenty years, such as options, agency theory and new research about the impact of asymmetric information. The organization weaves new material into the numerous examples and the traditional presentations. This edition reflects changes within the corporate world and the issues students encounter today.
215.00 zł
Create a Gender-Balanced...

Create a Gender-Balanced Workplace

Author: Ann Francke
Publishing date: 2019
Equality at work expert Ann Francke reveals how to understand and tackle the damaging consequences of gender imbalance in the workplace Gender balance is first and foremost a business issue. McKinsey estimates we could add 28 trillion to global GDP if we achieved gender equality everywhere - that is more than the GDPs of the US and China combined. But it is so much more than that. Gender balance is one of the best levers we can pull to build better managers and leaders at every level, improve team performance and create better cultures where everyone can thrive. In the Penguin Experts: Create a Gender-Balanced Workplace, Ann Francke, the CEO of the Chartered Management Institute (CMI), introduces her solution to combating the problems at the heart of the continued
45.00 zł
Crisis Communication

Crisis Communication

Author: Audra Diers-Lawson
Audra Diers-Lawson
Publishing date: 2019
Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger.
186.00 zł
Cultural Strategy

Cultural Strategy

Author: Douglas Cameron
Douglas Cameron
Douglas Holt
Douglas Holt
Publishing date: 2012
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
186.00 zł
Driving Performance through...

Driving Performance through Learning

Author: Andy Lancaster
Publishing date: 2019
Align learning and development activity with the organizational strategy, delivered in the flow of work, to improve both employee and organizational performance.
104.00 zł
Dynamic Supply Chains

Dynamic Supply Chains

Author: John Gattorna
Publishing date: 2015
�Dynamic Supply Chains is a masterpiece in the field of supply chain management’ Dr Rakesh Singh, Chairman, Institute of Supply Chain Management, India Dynamic supply chains are at the heart of your business. You need to get them right. Are your supply chains equipped to compete for a faster, more flexible future? Supply chains are not just part of your business: in many ways they are your business. They are made up of living, active people, and to really get supply chains right you need to capture the dynamism that people can bring to the flow of goods and services, both inside and outside your business. In this third edition of Dynamic Supply Chains, renowned international expert John Gattorna gives you a practical and effective new model for supply chains that
237.00 zł
Employee Retention and...

Employee Retention and Turnover

Author: David Allen
Peter Hom
Rodger Griffeth
Publishing date: 2019
This exploration of what employee turnover is, why it happens and what it means for companies and employees draws together contemporary and classic theories and research to present a well-rounded perspective on employee retention and turnover.
208.01 zł
Employment Law

Employment Law

Author: Elizabeth Aylott
Publishing date: 2014
Employment Law is a practical guide to understanding and applying the law effectively at work in the UK. Tailored to the needs of practitioners it offers a complete overview of the fundamentals of employment law, examining its importance for an organization, its employees and the HR function. Using a combination of practical tools, assessments, scenarios and case studies from best practice it will build your legal knowledge of key areas including immigration, employing temporary staff, changing contracts, discrimination, equal pay, family rights, redundancy and much more. Employment Law is part of the HR Fundamentals series, offering practical advice to HR professionals starting out in their career, completing CPD training or studying for their professional
140.00 zł
Employment Law for Business...

Employment Law for Business Students

Author: Robert Upex
Stephen Hardy
Publishing date: 2006
Tailored to meet the needs of business students, this book allows readers to navigate the core legal provisions in employment law and get to grips with crucial issues. The language used is easy to follow and the structure of the book provides an accessible introduction to the subject. Throughout, the book provides relevant examples, gives international law comparisons and imbues readers with a `best practice' awareness. Students will also use the book to: - Recognize and understand relevant case law in key areas; - Understand how employment law works in practice; - Assess the effectiveness of United Kingdom and European employment law. This book will be of invaluable help to Undergraduate and MBA students as well as those pursing a CIPD employment law
125.00 zł
Financial Management: Core...

Financial Management: Core Concepts

Author: Raymond Brooks
Publishing date: 2015
For courses in financial management. Financial Management: Core Concepts is the ideal source material for non-finance majors seeking to learn the key elements of financial operations. The text focuses on the students’ ability to understand complex financial concepts by centering its material around three major learning skills: using tools, making connections, and studying for success. Students are encouraged to start by mastering the major concepts of finance, and then to test their knowledge by forging connections between ideas and applying them to real world situations.   The 3rd Edition contains the most up-to-date information in financial concepts, as well as enhanced and expanded versions of existing subject matter. Financial
373.00 zł
Global Marketing Management

Global Marketing Management

Author: Kiefer Lee
Kiefer Lee
Steve Carter
Steve Carter
Publishing date: 2012
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
298.39 zł
Global Marketing plus...

Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition

Author: Mark Green
Warren Keegan
Publishing date: 2020
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.   For courses in global marketing. This package includes MyLab.   Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent
333.00 zł
Global Marketing, Global...

Global Marketing, Global Edition

Author: Mark Green
Warren Keegan
Publishing date: 2016
  For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.  Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real
329.00 zł
How to Make Performance...

How to Make Performance Evaluations Really Work

Author: Glenn Shepard
Publishing date: 2005
The motivations and values of the newest generation entering the workforce are different from those of previous generations. You may be baffled about how to motivate or connect with this new generation. Learn how to modify the evaluation process based on the values of the new generation in How to Make Performance Evaluations Really Work. You'll find step-by-step guidelines for evaluating and motivating employees, learn what mistakes to avoid, what the legal pitfalls to watch for, and get numerous sample ready-to-use evaluation forms and sample phrases you can use as is or customize and make your own.
51.00 zł
Human Resource Management...

Human Resource Management for MyManagementLab

Author: Joseph Martocchio
Wayne Mondy
Publishing date: 2015
This package contains Mondy, Human Resource Management 14e and access to MyManagementLab.   Important information for students: You need both an access code and a course ID to access MyManagementLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.      For undergraduate courses in Human Resources Management. This package includes MyManagementLab®      Combining Theory & Practice: A Modern Guide to Human Resources Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the real world and the relationship between various HR topics are
317.00 zł
Human Resource Management,...

Human Resource Management, 11th Edition

Author: Carol Atkinson
Derek Torrington
Laura Hall
Stephen Taylor
Publishing date: 2020
Expand your learning in HR Management from theory to practice, using academic research and developing the practical skills necessary for your career in the field. Human Resource Management, 11th Edition, by Torrington, Hall, Taylor, and Atkinson, is an acclaimed, market-leading text, well known for its comprehensive scope of topics, coverage of important HR Management issues, and reader-friendly content. A complete introduction to Human Resources, this text is ideal for students pursuing Undergraduate Business and Management Courses alongside those on CIPD-accredited courses. Human Resource Management is an accessible text aiming to help those aspiring to or working within HR or Management roles. The latest version of the text, thoroughly updated with the economic,
387.00 zł