Startup Mixology

Startup Mixology

Author:
Frank Gruber
Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life.
95.00 zł
Publishing date:
2014
Audience:
professional and scholarly
Delivery:
2 days
Publisher:
John Wiley & Sons
Number of pages:
272
Publication form:
hardback
Language:
English
Edition:
ISBN:
9781118844380
Categories:
Budgeting & financial management
Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life.

Foreword Tony Hsieh ix Introduction 1 Part 1 GETTING STARTED 5 1 Entrepreneurial Mind 7 2 Ideas 21 3 Action 31 4 Formation 47 Part 2 PRODUCT 59 5 Product-Market Fit 61 6 Launch 73 7 Metrics 85 Part 3 TEAM AND PEOPLE 95 8 Team 97 9 Culture 109 10 Celebration 123 11 Relationships 135 Part 4 SALES AND MARKETING 147 12 Marketing 149 13 Sales 165 Part 5 MONEY 179 14 Bootstrapping 181 15 Funding 193 Part 6 GROWTH AND CHANGE 211 16 Failure 213 17 Success 223 Conclusion 237 Acknowledgments 239 References 243 Index 247