Staying Power

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.

Introduction: The Six Enduring Principles ; 1. Platforms, not Just Products ; 2. Services, not Just Products (or Platforms) ; 3. Capabilities, not Just Strategy ; 4. Pull, Don't Push ; 5. Scope, not Just Scale ; 6. Flexibility, not Just Efficiency ; Conclusion: The Power of Ideas - for Practice and Research ; Appendices ; Acknowledgements ; Bibliography ; Notes