Penguin Dictionary of Marketing

Penguin Dictionary of Marketing

Author:
Phil Harris
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
68.25 zł
Publishing date:
2009
Audience:
general/trade
Delivery:
2 days
Publisher:
Penguin
Number of pages:
304
Publication form:
paperback / softback
Language:
English
Edition:
ISBN:
9780140515183
Categories:
Encyclopaedias & reference works
Quantity

"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.