Etsy-preneurship

Turn your handmade hobby into a thriving business Most Etsy sellers are confident in their crafting and artistic capabilities. However, many need guidance on the business-related intricacies of starting and maintaining a successful Etsy business.

Foreword Timothy Adam xi Preface xv Acknowledgments xvii Chapter 1 Etsy 1 Entrepreneurship 1 Etsy-preneurship 1 The World of Etsy 1 Entrepreneurship Is for You 2 Etsy-preneurship Defined 3 The Etsy-preneurship Model 4 My Etsy-preneurship Story 7 Instructions for Etsy-preneurship.com and Accessing Digital Downloads 9 Download: Mission, Vision, Values, and Competency Statements 10 Chapter 2 Creating a Business Plan 13 Starting the Foundation 14 Benefits of Planning 14 Breaking Down the Business Plan 15 Download: Creating Your Etsy Business Plan 25 Chapter 3 Bookkeeping 27 Benefits of Bookkeeping 28 Talking the Bookkeeping Talk 29 Core Bookkeeping Functionality 30 Most Popular Etsy Bookkeeping Solutions 32 Key Bookkeeping Topics and Tips 37 Download: Bookkeeping Quiz Finding Your Solution 42 Chapter 4 Taxes 43 Tax Prerequisite 44 Do I Need to File Taxes? 45 Am I a Hobby or a Business? 46 Federal ID: EIN 48 Form 1040 48 Schedule C 49 Self-Employment Tax 52 Quarterly Estimated Tax Payments 53 Sales Tax 54 Home Office Deduction 56 Equipment Taxation 57 Other Tax Topics 59 Download: Tax Calculator Schedule C 61 Chapter 5 Finances 63 A Tale of Two Financial Approaches 63 Bank Accounts 66 PayPal 68 Pricing Your Products 71 Budgeting 79 Managing Your Cash 79 Three Financial Mistakes to Avoid 80 Financial Tips 83 Download: Pricing Tool and Formula 84 Chapter 6 Legal 85 Choosing Your Business Structure 85 Contracts 88 Intellectual Property 89 Small Business Insurance 91 Other Legal Topics to Consider 93 Following Etsy s Rules 95 Small Business Ethics 95 Download: Business Structure Quiz Finding Your Perfect Fit 96 Chapter 7 Operations 97 Why Operations Matter 98 Etsy-preneurship Operational Standards 99 Example: Operational Standards for Providing Customer Feedback 104 Setting Your Operational Standards 106 Failing Operational Standards and Correcting the Gap 110 Download: Productivity Log and Defining Your Operational Standards 110 Chapter 8 Marketing 113 Marketing Isn t What It Used to Be 114 The Etsy-preneurship Practical Marketing Framework 114 The Marketing Disciplines 118 Marketing Strategies Need Structure 121 The 30-Day Etsy-preneurship Marketing Plan 122 An Example: The 30-Day Etsy-preneurship Marketing Plan 124 Free and Low-Cost Marketing Methods for Etsy Sellers 127 Good Product Photos Sell: 10 Tips to Make Etsy s Front Page 128 Download: The 30-Day Marketing Method 129 Chapter 9 Etsy Community: 40 Etsy Tips, Tricks, and Nuggets 131 How to Implement Tips, Tricks, and Nuggets 131 Download: Sales Countdown Goal Tracker, Customer Service E-Book, and Must-Read Etsy Articles (Top 100) List 151 Chapter 10 Practicing Business Self-Development 153 Developing the Foundation 153 The Top Etsy Seller Resources 155 Top Etsy Seller Apps 162 Download: Self-Development Resource Guide and Learning Opportunity Planner 164 Chapter 11 Encouragement and Next Steps 165 Real-Life Etsy-preneurs 166 Practicing Etsy-preneurship and Finding Your Inner Etsy-preneur 170 Your Internal Source of Encouragement 170 What Do I Do Next? 172 Download: Extended Interview E-Book and Next Steps Commitment Statement and Planning Tool 173 Advanced Application Internal Study: Etsy Shop Ratios 175 Seven Etsy Shop Ratios (Stories) 176 Three Etsy Shop Forecasts (Predictions) 181 Download: Etsy Shop Ratio Calculator 183 Advanced Application External Study: Etsy Marketplace Trends That Impact Your Business 185 Etsy Weather Reports 186 Etsy Seasonality 192 Revenue Estimates 193 Etsy Wages and Efficiency 194 Day-by-Day Statistics 194 In an Etsy Minute 195 The Future of Etsy? 195 Download: Etsy Weather Reports Analysis 197 Download Details and Closing Thoughts 199 About the Author 201 Index 203