Marketing Strategy for Museums

Marketing Strategy for Museums

Author:
Christina Lister
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
169.00 zł
Publishing date:
2023
Delivery:
2 days
Publisher:
Taylor & Francis
Number of pages:
216
Publication form:
paperback / softback
Language:
English
Edition:
ISBN:
9781032313153
Categories:
Museology & heritage studies
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.