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2005 year - 2005 year

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156.00 zł - 157.00 zł

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2 days - 2 days

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Hispanic Marketing

Hispanic Marketing

Author: Betty Ann Korzenny
Felipe Korzenny
Publishing date: 2005
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate
156.45 zł