Filter by
Filters
Clear filters

Publication date

2009 year - 2009 year

Author

Price

509.00 zł - 510.00 zł

Delivery time

2 days - 2 days

Publication form

Language

Publisher

Information Communication...

Information Communication Technologies and Globalization of

Author: D Rajagopal
Publishing date: 2009
Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. ""Information Communication Technologies and Globalization of Retailing Applications"" critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap. The bottom line of the book is to
509.25 zł