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Cultural Strategy

Author: Douglas Cameron
Douglas Cameron
Douglas Holt
Douglas Holt

Publishing date: 2012

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

186.00 zł

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Cultural Strategy