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2010 year - 2010 year

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131.00 zł - 132.00 zł

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2 days - 2 days

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This is Advertising

This is Advertising

Author: Eliza Williams
Publishing date: 2010
This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. It provides a useful, informative guide to some of the latest developments in the field today. The book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each contains a series of case studies presented through a short text, illustrations and captions. An overall introduction to the book and to each section offer an overview of the subject by the author. Ten interviews by a selection of leading advertising figures provide a number of different perspectives, as well as various feature quotes throughout. The book is
131.25 zł