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2014 year - 2019 year

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280.00 zł - 305.00 zł

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Marketing

Marketing

Author: Bradley Barnes
Elnora Stuart
Greg Marshall
Michael Solomon
Vincent-Wayne Mitchell
Wendy Tabrizi
Publishing date: 2019
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.   Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.   The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn
280.00 zł
Marketing with...

Marketing with MyMarketingLab Pack

Author: Bradley Barnes
Elnora Stuart
Greg Marshall
Michael Solomon
Vincent-Wayne Mitchell
Publishing date: 2014
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
304.26 zł