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International Business, Global Edition

Author: Daniel Sullivan
John Daniels
Lee Radebaugh

Publishing date: 2015

For undergraduate and graduate International Business coursesAn effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for

303.00 zł

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International Business, Global Edition