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2016 year - 2016 year

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International Business: the New Realities, Global Edition

Author: Gary Knight
John Riesenberger
Tamer Cavusgil

Publishing date: 2016

For courses in Business. International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The 4th Edition plays on millennialsâ€™ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.

335.00 zł

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International Business: the New Realities, Global Edition