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2006 year - 2015 year

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238.00 zł - 378.00 zł

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A Framework for Marketing...

A Framework for Marketing Management

Author: Kevin Keller
Kevin Lane Keller
Philip Kotler
Publishing date: 2015
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by
238.00 zł
Framework for Marketing...

Framework for Marketing Management

Author: Greg Jenkins
Kevin Lane Keller
Philip Kotler
Publishing date: 2006
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
377.64 zł
Strategic Brand Managment

Strategic Brand Managment

Author: Kevin Keller
Kevin Lane Keller
Publishing date: 2012
For students, managers and senior executives studying Brand Management.  Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.   This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:
318.00 zł