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Strategic Management in Sport

Author: Danny O'Brien
Lesley Ferkins
Lesley Ferkins
Lisa Gowthorp
Milena Parent

Publishing date: 2019

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing. Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.

186.00 zł

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Strategic Management in Sport