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Marketing: An Introduction...

Marketing: An Introduction Plus MyMarketingLab with Pearson eText

Author: Gary Armstrong
Marc Oliver Opresnik
Marc Opresnik
Philip Kotler
Publishing date: 2016
For undergraduate courses on the Principles of Marketing. This package includes MyMarketingLabTM.   An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.   The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer
313.01 zł
Marketing: An Introduction...

Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

Author: Gary Armstrong
Marc Oliver Opresnik
Marc Opresnik
Philip Kotler
Publishing date: 2019
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.   For undergraduate principles of marketing courses. This package includes MyLab.   An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
321.00 zł
Marketing: an Introduction,...

Marketing: an Introduction, Global Edition

Author: Gary Armstrong
Marc Oliver Opresnik
Marc Opresnik
Philip Kotler
Publishing date: 2016
For undergraduate courses on the principles of marketing.   An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.   The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing
293.00 zł