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Business Analytics Principles, Concepts, and Applications with SAS

Author: Christopher Starkey
Dara Schniederjans
Marc Schniederjans

Publishing date: 2014

Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive

494.00 zł

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Business Analytics Principles, Concepts, and Applications with SAS