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2005 year - 2005 year

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51.00 zł - 52.00 zł

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Profitbrand

Profitbrand

Author: Nick Wreden
Publishing date: 2005
"... finely structured...presents compelling arguments...engaging ...thought-provoking." BrandRepublic "Finally, a strategic view of brands and branding. Explains and illustrates at a managerial level the why, how and with what value brands can build shareholder value." Donald E. Schultz, Professor of Integrated Marketing Communications, Kellogg School of Management, Northwestern University, USA Nick Wreden passionately believes that it is time for brand managers, CEOs and CFOs to speak the same language. Brand managers need to lift their heads above the buzz of marketing and advertising jargon and understand the strategic imperatives of business: profitability, accountability and sutainability. As a result of the increasing ineffectiveness of mass-media marketing,
92.40 zł -44.13% 51.62 zł
  • -44.13%