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2006 year - 2019 year

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124.00 zł - 378.00 zł

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A Framework for Marketing...

A Framework for Marketing Management

Author: Kevin Keller
Kevin Lane Keller
Philip Kotler
Publishing date: 2015
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by
238.00 zł
Framework for Marketing...

Framework for Marketing Management

Author: Greg Jenkins
Kevin Lane Keller
Philip Kotler
Publishing date: 2006
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
377.64 zł
Marketing for Hospitality...

Marketing for Hospitality and Tourism, Global Edition

Author: James Makens
John Bowen
Philip Kotler
Seyhmus Baloglu
Publishing date: 2016
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.   Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application
268.00 zł
Marketing in the Public Sector

Marketing in the Public Sector

Author: Nancy Lee
Philip Kotler
Publishing date: 2010
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps
151.00 zł
Marketing: An Introduction...

Marketing: An Introduction Plus MyMarketingLab with Pearson eText

Author: Gary Armstrong
Marc Oliver Opresnik
Marc Opresnik
Philip Kotler
Publishing date: 2016
For undergraduate courses on the Principles of Marketing. This package includes MyMarketingLabTM.   An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.   The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer
313.01 zł
Marketing: An Introduction...

Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

Author: Gary Armstrong
Marc Oliver Opresnik
Marc Opresnik
Philip Kotler
Publishing date: 2019
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.   For undergraduate principles of marketing courses. This package includes MyLab.   An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
321.00 zł
Marketing: an Introduction,...

Marketing: an Introduction, Global Edition

Author: Gary Armstrong
Marc Oliver Opresnik
Marc Opresnik
Philip Kotler
Publishing date: 2016
For undergraduate courses on the principles of marketing.   An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.   The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing
293.00 zł
Principles of Marketing

Principles of Marketing

Author: Gary Armstrong
Philip Kotler
Publishing date: 2017
For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the
217.91 zł
Principles of Marketing 12e...

Principles of Marketing 12e USE

Author: Gary Armstrong
Philip Kotler
Publishing date: 2007
For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.
313.95 zł
Principles of Marketing Pack

Principles of Marketing Pack

Author: Gary Armstrong
John Saunders
Marian Burk Wood
Philip Kotler
Veronica Wong
Publishing date: 2010
250.95 zł -50.19% 125.00 zł
  • -50.19%