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Breakout Strategies for Emerging Markets

Author: Jagdish Sheth
Mona Sinha
Reshma Shah

Publishing date: 2016

Real strategies, tactics & solutions for succeeding in emerging markets nowAttract non-consumers and upscale current customersReflect local culture, tradition, and preferences across your businessMake your products easier to find, buy, and useStrengthen your brand and deliver on your brand promisesEngage and serve all your stakeholdersBuild a sustainable, profitable businessHow big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets.

204.00 zł

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Breakout Strategies for Emerging Markets