Księgarnia ABE BOOKS

Filter by

Filters

Clear filters

Publication date

2012 year - 2012 year

Author

Audience

college/higher education

Price

218.00 zł - 219.00 zł

Delivery time

30 days - 30 days

Publication form

paperback / softback

Language

English

Publisher

Filter by

Sort by:

There is 1 product.

Strategic Advertising Management

Author: Larry Percy
Richard Rosenbaum-Elliott

Publishing date: 2012

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides

218.81 zł

Information

Our company

Promote

Security

This website uses its own and third-party cookies to improve our services and show you advertising related to your preferences by analyzing your browsing habits. To give your consent to its use, press the Accept button.

More information Customize cookies

Functional cookies

Yes

Description and cookies

Functional cookies are strictly necessary to provide the services of the shop, as well as for its proper functioning, so it is not possible to refuse their use. They allow the user to browse through our website and use the different options or services that exist on it.


PHP_SESSID	books.abe.pl	The PHPSESSID cookie is native to PHP and allows websites to store serialised status data. On the website it is used to establish a user session and to pass state data through a temporary cookie, which is commonly known as a session cookie. These Cookies will only remain on your computer until you close your browser.	Session
PrestaShop-#	books.abe.pl	This is a cookie used by Prestashop to store information and keep the user's session open. It stores information such as currency, language, customer ID, among other data necessary for the proper functioning of the shop.	480 hours

Advertising Cookies

Yes

Description

These are cookies that collect information about the advertisements shown to users of the website. They can be anonymous, if they only collect information about the advertising spaces shown without identifying the user, or personalised, if they collect personal information about the user of the shop by a third party, for the personalisation of these advertising spaces.

Analytics cookies

Yes

Description

Collect information about the user's browsing experience in the shop, usually anonymously, although sometimes they also allow the user to be uniquely and unequivocally identified in order to obtain reports on the user's interests in the products or services offered by the shop.

Performance cookies

Yes

Description

These are used to improve the browsing experience and optimize the operation of the shop.

Other cookies

Yes

Description

These are cookies without a clear purpose or those that we are still in the process of classifying.

Subscribe at our newsletter

Strategic Advertising Management