Filter by
Filters
Clear filters

Publication date

2004 year - 2004 year

Author

Price

113.00 zł - 114.00 zł

Delivery time

2 days - 2 days

Publication form

Language

Publisher

18 Immutable Laws of...

18 Immutable Laws of Corporate Reputation

Author: Ron Alsop
Ronald Alsop
Publishing date: 2004
Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organisation, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including
113.40 zł