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2019 year - 2019 year

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280.00 zł - 281.00 zł

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30 days - 30 days

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Marketing

Marketing

Author: Bradley Barnes
Elnora Stuart
Greg Marshall
Michael Solomon
Vincent-Wayne Mitchell
Wendy Tabrizi
Publishing date: 2019
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.   Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.   The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn
280.00 zł