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The Carrot and the Stick

Author: William Putsis

Publishing date: 2020

In today's world of interconnected and "always-on" information, companies that succeed are those that compete by leveraging strategic control points. A strategic control point is a part of a market that, if controlled by one party, can be used to leverage power elsewhere. This can occur throughout the supply chain, in a related business, or even in an unrelated market The Carrot and the Stick uses detailed examples and case studies - ranging from historic cases like Vanderbilt's railroad in New York to current cases like Amazon's control of the value chain - to explain how finding and leveraging points of strategic control can be the key to success in today's convergent, fast-paced markets. The book focuses on how to spot and own potential points of strategic

134.00 zł

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The Carrot and the Stick