Golden Circle Secrets How to Achieve Consistent

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father--and--son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales.

Preface. Chapter 1: Why the Golden Circle? Chapter 2: Sales and Your Corporate Culture. Chapter 3: The Sales Process in Depth. Chapter 4: Sales Authenticity and Customer Connection. Chapter 5: Prospective Customer Service. Chapter 6: World--Class Care. Chapter 7: Relationship. Chapter 8: Referral. Chapter 9: How It Began: Ben's Golden Circle Parable. Chapter 10: Dale's Golden Circle "Words to Live By". References. About the Authors. Index. Additional Information.