Brandchild

Brandchild

Author:
Martin Lindstrom, Patricia Seybold
Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
121.00 zł
Publishing date:
2004
Delivery:
2 days
Publisher:
Kogan Page
Number of pages:
320
Publication form:
paperback / softback
Language:
English
Edition:
ISBN:
9780749442842
Categories:
Sales & marketing
Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Chapter - 01: Tweens; Chapter - 02: Tween dreams for sale; Chapter - 03: Bonded to brands: the transition years - Nigel Hollis; Chapter - 04: Exit fairyland; Chapter - 05: Creating imagination; Chapter - 06: How do tweens feel about - Patricia B Seybold; Chapter - 07: Stardust; Chapter - 08: The peer factor; Chapter - 09: Cyberchild; Chapter - 10: Personalized brands build strong businesses; Chapter - 11: Santa's nightmare; Chapter - 12: The essence of being a child - Yun Mi Antorini; Chapter - 13: Pump up the volume; Chapter - 14: Superchannels; Chapter - 15: Kidzbiz; Chapter - 16: Tweens take to hats; Chapter - 17: Calling kids