Teaching Public Relations

Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes.

Introduction PART 1: Career Matters for PR Educators 1: Education as a Calling 2: Professionals Becoming Professors 3: Engagement in the Profession PART 2: Public Relations Education (PRE) in Context 4: An Overview of Public Relations Education 5: General Points of Teaching and Learning in Higher Education 6: Frameworks and Outcomes for PRE PART 3: Approaches for Teaching and Learning Befitting PRE 7: Know Yourself, Be Yourself 8: Curriculum Development and Course Design 9: Assessing Learning APPENDICES Appendix A: Sample Course-management Documents Appendix B: Suggestions for Curricular & Extracurricular Teaching & Learning Appendix C: Helpful Resources