Better Business, Global Edition

For courses in introductory business.

Conversational, question and answer approach to contemporary business

Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

I. LOOKING AT THE BUSINESS ENVIRONMENT

1. Business Basics

2. Economics and Banking

3. Ethics in Business

4. Business in a Global Economy

II. STARTING AND STRUCTURING A BUSINESS

5. Small Business and the Entrepreneur

6. Forms of Business Ownership

III. MANAGING A BUSINESS AND EMPLOYEES

7. Business Management and Organization

8. Motivation, Leadership, and Teamwork

9. Human Resource Management

10. Online Business and Technology

11. Production, Operations, and Supply Chain Management

IV. PRINCIPLES OF MARKETING

12. Marketing and Consumer Behavior

13. Product Development, Branding, and Pricing Strategies

14. Promotion and Distribution

V. PRINCIPLES OF FINANCE

15. Financing and Accounting for Business Operations

16. Investment Opportunities in the Securities Market