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2014 year - 2019 year

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280.00 zł - 457.00 zł

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Better Business, Global...

Better Business, Global Edition

Author: Kendall Martin
Mary Anne Poatsy
Mary Poatsy
Michael Solomon
Publishing date: 2017
For courses in introductory business. Conversational, question and answer approach to contemporary business Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better
302.00 zł
Consumer Behavior: Buying,...

Consumer Behavior: Buying, Having, and Being, Global Edition

Author: Michael Solomon
Publishing date: 2017
For courses in Consumer Behaviour. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with
359.00 zł
Marketing

Marketing

Author: Bradley Barnes
Elnora Stuart
Greg Marshall
Michael Solomon
Vincent-Wayne Mitchell
Wendy Tabrizi
Publishing date: 2019
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.   Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.   The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn
280.00 zł
Marketing with...

Marketing with MyMarketingLab Pack

Author: Bradley Barnes
Elnora Stuart
Greg Marshall
Michael Solomon
Vincent-Wayne Mitchell
Publishing date: 2014
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
304.26 zł