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2003 year - 2003 year

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344.00 zł - 345.00 zł

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30 days - 30 days

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Practice of Public Relations

Practice of Public Relations

Author: Fraser Seitel
Publishing date: 2003
For courses in Introduction to Public Relations and Public Relations Practice, offered by Communications, Marketing, or Journalism departments. Unlike other PR texts that steer clear of high profile real-life cases, the ethical challenges, the "how to" counsel, and the public relations conundrums that encourage students to think, this up-to-the-minute book prepares students to deal with a full range of situations-and to arrive at effective, ethical solutions. This is an "in-your-face" textbook for an "in-your-face" profession.
344.40 zł