Filter by
Filters
Clear filters

Publication date

2005 year - 2005 year

Author

Price

67.00 zł - 68.00 zł

Delivery time

2 days - 2 days

Publication form

Language

Publisher

Corporate Reputation the...

Corporate Reputation the Brand & the Bottom Line

Author: Roger Haywood
Publishing date: 2005
"Roger Haywood is one of the practitioners who have set the standards that the industry must follow. This is a must read." -Sandy Scott, Director General, the Chartered Insurance Institut e All organizations must manage their public relations (PR) with intelligence and integrity if they are to safeguard their reputation. Corporate Reputation, the Brand and the Bottom Line draws on real-life experience to give the reader clear guidance on how to plan, promote and implement effective PR programmes. It also examines the concept of the corporate reputation acting as an umbrella across brand reputations. There is practical advice on how to: avoid disasters; set easily understandable objectives; win favourable media coverage; control the cost of a programme; measure
110.00 zł -38.46% 67.69 zł
  • -38.46%