Essentials of Health Care Marketing

Essentials of Health Care Marketing

Author:
Eric Berkowitz
A complete curriculum of marketing management tools and techniques, ideal for graduate and upper-level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organisations, and more.
236.00 zł
Publishing date:
2003
Audience:
general/trade
Delivery:
30 days
Publisher:
Jones & Bartlett Publisher
Number of pages:
409
Publication form:
paperback / softback
Language:
English
Edition:
ISBN:
9780763732684
Categories:
Other branches of medicine
A complete curriculum of marketing management tools and techniques, ideal for graduate and upper-level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organisations, and more.