Essentials of Health Care Marketing

Essentials of Health Care Marketing

Autor:
Eric Berkowitz
A complete curriculum of marketing management tools and techniques, ideal for graduate and upper-level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organisations, and more.
236,00 zł
Data wydania:
2003
Poziom zaawansowania:
literatura popularna
Czas dostawy:
30 dni
Wydawnictwo:
Jones & Bartlett Publisher
Liczba stron:
409
Forma publikacji:
książka w miękkiej oprawie
Język:
Angielski
Wydanie:
ISBN:
9780763732684
Kategorie:
Inne dziedziny medycyny
A complete curriculum of marketing management tools and techniques, ideal for graduate and upper-level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organisations, and more.