Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
Author:
Mark Green
Warren Keegan
Warren Keegan
Publishing date:
2020
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. This package includes MyLab. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent
333.00 zł
