Introduction to Marketing

Introduction to Marketing

Author:
Adrian Palmer, Adrian Palmer
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
249.00 zł
Publishing date:
2012
Delivery:
30 days
Publisher:
Oxford University Press
Number of pages:
576
Publication form:
paperback / softback
Language:
English
Edition:
3
ISBN:
9780199602131
Categories:
Sales & marketing
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

PART ONE: MARKETING: THE FUNDAMENTALS; PART TWO: UNDERSTANDING CUSTOMERS; PART THREE: DEVELOPING THE MARKETING MIX; PART FOUR: BRINGING IT TOGETHER